Get to know me

Community builder,
social media enthusiast,
creative strategist

People's experiences are paramount to me.

I am a creative strategist who approaches my work from the unique perspective of having been both the engager and the engaged to dial into the full end-to-end experience of Jewish programming.

Combining my background in community building and program management with my love for the internet, I support Jewish organizations in being their best selves online and finding their audience in young Jews.

I have previously worked in various roles at the URJ, Dayenu, Ammud: The Jews of Color Torah Academy, Hey Alma, Trybal Gatherings, Tiny Windows, and Upstart.

Identifying as chronically online, I’ve created internet challenges to promote campaigns, produced vertical video segments that increased weekly engagement, ghostwritten captivating content, grown followings, and connected audiences to meaningful programming.

My pursuits outside the Jewish world include musical theatre, performing around New York City (and the world) at venues such as 54 Below and Don't Tell Mama, and being a content creator for my own handles (@singgingrrl).